KS4 Creative iMedia

WHO’S WHO?

Progress Leader: Mr R Birchall

COURSE INFORMATION

The Cambridge National in Creative iMedia develops knowledge, understanding and practical skills suitable for use within the media industry. Students apply their learning in practical, real life situations such as: developing visual identities for clients; planning and creating original digital graphics and planning, creating and reviewing original digital media products.

The qualification will also help you to develop learning and skills that can be used in other life and work situations, such as: thinking about situations and deciding what is required to be successful; exploring different options and choosing the best way forward to a solve problem; exploring and generating original ideas to find imaginative solutions to problems; selecting the best tools and techniques to use to solve a problem; appropriate use of media to convey meaning and use of planning techniques to complete tasks in an organised way which meet deadlines.

COURSE SPECIFICATION

Students follow the OCR Creative iMedia specification. Click here to view the specification.

COURSE CONTENT

Students learn how to:

understand and apply the fundamental principles and concepts of digital media including factors that influence product design, use of media codes and conventions, pre-production planning techniques, legal issues and creation/publishing/distribution considerations
develop learning and practical skills that can be applied to real-life contexts and work situations
think creatively, innovatively, analytically, logically and critically
develop independence and confidence in using skills that would be relevant to the media industry and more widely
design, plan, create and review digital media products which are fit for purpose meeting both client and target audience requirements. .

COURSE ASSESSMENT

R093: 40% written exam - Creative iMedia in the media industry . All questions are mandatory and consists of multiple choice questions, short response questions and extended response questions.

R094: 25% NEA - Visual identity and digital graphics. This is acentre-assessed task that will take between 10-12 hours to complete in lesson time.

R097: 35% NEA - Interactive digital media. This is acentre-assessed task that will take between 12-15 hours to complete in lesson time.

Performance objectives (POs) will measure how students have achieved the following assessment objectives.

PO1:Recall knowledge and show understanding (only relevant to R093 exam) .

PO2: Apply knowledge and understanding.

PO3: Analyse and evaluate knowledge, understanding and performance.

PO4: Demonstrate and apply skills and processes relevant to the subject area (only relevant to NEAs).

YEAR 10

TERM	UNIT OF STUDY	KEY SKILLS / LEARNING
Autumn	R093: The Media Industry (TA1) Purpose R093 (TA2) Factors influencing product design R093 (TA3) Pre-production planning R093 (TA4) Distribution considerations	Students learn about media industry sectors and products alongside job roles in the media industry. Students learn about purpose, client requirements, audience demographics, sources and types of data. Students also investigate media codes used to engage audiences. Students learn about work planning, documents that support planning and legal issues that affect media. Students learn about distribution platforms, and the properties and file formats of media files.
Spring	R094: (TA1) Develop visual identity R094: (TA2) Plan digital graphics for products R094: (TA3) Create visual identity and digital graphics R094: NEA Assessment	Students learn about purpose, elements and design of visual identity. Students learn about graphic design and conventions, properties of digital graphics and use of assets, and techniques to plan visual identity and digital graphics. Students learn about tools and techniques of imaging editing software used to create digital graphics. Students also investigate technical skills to source, create and prepare assets for use within digital graphics, and techniques to save and export visual identity and digital graphics. Students complete the NEA formal assessment for submission in the June exam window.
Summer	R094: NEA Assessment R097: (TA1) Plan interactive digital media Y10 Mock Exam 1 R097: (TA1) Plan interactive digital media	Students complete the NEA formal assessment for submission in the June exam window. Students learn about Types of interactive digital media, content and associated hardware. Students complete their first set of mock exams in Year 10 with redrafting sessions. Students learn about features & conventions of interactive digital media

YEAR 11

TERM	UNIT OF STUDY	KEY SKILLS / LEARNING
Autumn	R097: (TA1) Plan interactive digital media Y11 Mock Exam 1 R097: (TA2) Create interactive digital media	Students learn about Resources required to create interactive digital media products. Students also learn about pre-production and planning documentation and techniques for interactive digital media. Students complete their first set of mock exams in Year 11 with redrafting sessions. Students learn about technical skills to create and/or edit and manage assets, create interactive digital media, and techniques to save and export digital interactive media.
Spring	R097: (TA3) Review interactive digital media R097: NEA Assessment Y11 Mock Exam 2	Students learn about techniques to test/check and review interactive digital media. Students also examine how to make improvements and further developments. Students complete the NEA formal assessment for submission in the June exam window. Students complete their first set of mock exams in Year 11 with redrafting sessions.
Summer	Personalised Exam Preparation	Individual questions will be personalised for students to target their own areas of development using the OCR Exam Builder tool. Mark schemes will be examined to ensure students are fully aware of what is required to achieve the highest mark bands within questions.

ENRICHMENT OPPORTUNITIES

School has a link with a STEM Ambassador who works for Vodafone and there is an opportunity for students to take part in website design challenges that would further enhance their knowledge of presenting information in an effective way.

A LEVEL/BTEC REQUIREMENTS:

A Level Courses: Media Studies

Apprenticeship: Media and Broadcast Assistant Pathway

Cambridge Technicals: Information Technology and Digital Media

T Level: Digital Production Design and Development or Media, Broadcast and Production

HOW TO SUPPORT YOUR CHILD'S LEARNING

Ask them what they think about interactive media related items? Why was the device/app created in the way it was? What purpose does it serve? Who is the intended audience and how does it suit their needs?

Encourage them to follow official profiles of famous people related to Computing on social media (Elon Musk, Mark Zuckerburg).

WHERE TO GO:

Visit Media City Manchester.

WHAT TO WATCH:

Computing documentaries – The Social Dilemma, The Secret Rules of Modern Living: Algorithms, The Code, We Are Legion: The Story of the Hacktivists

Films/TV Series about technological breakthroughs

Wall-E, Wreck It Ralph, Ralph Breaks the Internet, Tron, Tron Legacy, Iron Man, The Martian, The Matrix, The Social Network, iRobot, Minority Report, Ex Machina.

WHAT TO READ:

Biographies about Alan Turing, Elon Musk, Steve Jobs, Bill Gates, Ava Lovelace, Charles Babbage, Mark Zuckerberg

Any books that explore the way that Computers have impacted on society.

ONLINE:

BBC Bitesize – Course content that is similar to the specification being followed (https://www.bbc.co.uk/bitesize/subjects/ztnygk7)

YouTube:

OCR overview of the support and resources for Creative iMedia (https://youtu.be/DriEiqWc4fM)

OCR summary of the support and resources for Creative iMedia (https://youtu.be/5PyOcYi9zW4)

R093 Creative iMedia 2022 - TES Video Introduction (https://youtu.be/QD6QYMrw4pU)

R094 Creative iMedia 2022 - Cambridge Nationals OCR - Intro video (https://youtu.be/n2b---oEaMM)

FUTURE CAREERS: